@jessicanguyenart

INSTAGRAM
26.5K Followers

TIKTOK
155.7K
Followers 5.8M Likes

I turned an idea from 1k views to nearly 5 million in my first month creating content.

Building an Audience

► 1174 | ♥︎150

1st Version

After posting the first video, I analyzed viewer insights, observed what grabs attention, and drew some learnings.

A successful video boils down to a few key features:

  • capturing the audience - immediate hook

  • laying out expectations - descriptive text

  • viewer investment - including a reference photo as a preview of the end result

  • satisfaction - showing the end result

Final Version

After implementing those changes into a new, reworked version, I posted the Tiktok as I boarded a flight.

Landed with 300K+ views and 4000 new followers that day.

Day 1 Series

Ultimately, I took my learnings from this first video and created a viral series that helped grow my page from 300 to 150k followers.

@jessicanguyenart Day 1 of painting a 24x36” subway scene #art #oilpainting #painting ♬ original sound - ChickenButt!

►8.3M

@jessicanguyenart Day 1 of painting a 3x4 foot scene at the Louvre #art #painting #oilpainting ♬ Blicky - Fresh X Reckless

►4.3M

take a scroll :)

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OREO | art direction & content creation