As a kid, I used to get scolded for playing with my food. With OREO’s many brand collaborations, constant stream of new flavors, and 3.7 million flavor-obsessed followers, there’s a huge world to play in.
Role
Content Creator
Agency
Dentsu Creative
Team
Lorena Pedetti / ACD
Skills
Concepting & presenting
Brand campaign thinking
Capturing lo-fi & product launch content
Building strategy
OREO x Coca Cola
Oreo and Coca Cola needed a way to announce their new partnership in a way that feels relevant and exciting to today’s social media audience. I came up with a “Besties in a Photobooth” concept to showcase the friendship of the two brands, taking inspiration from a tradition I have between me and my friends. Social content production was handled by Coca Cola’s team, with this idea reached internally by both teams.
OREO x Reese’s
Helped build out tactics for teasing the partnership and executed product-forward content.
OREO X Selena Gomez
Product launch video shot and edited by me.
Reactive Moments
As a household name, Oreo has the power to shape and propel conversations in culture. I created reactive moments to maintain their relevance and playfulness on social media, taking my ideas all the way through the design, shooting, and editing process.
Charli XCX’s latest album “brat” had taken the internet by storm, with ‘brat girl summer’ and a viral Tiktok dance for her song “Apple.” We brought Oreo in the conversation by releasing a fake flavor, “Rotten Apple,” as included in the lyrics.
Evergreen Content
Concepted and executed ideas that bring OREO into the world of play and introduces new flavors.