Photographing Coco Gauff for her smoothie partnership pop up event and curating the vision of Naked Smoothie’s new branding on Instagram and Tiktok.
Role
Content Creator/ Art Director
Agency
Dentsu Creative
Team
Andrew Gonzalez / CD
Skills
Event photography and videography
Quick turnaround editing
Capturing evergreen content
Building strategy
Establishing social branding
Coco Gauff x Naked Smoothie
I led and photographed Coco Gauff for her corner store pop up and edited photographs for day-of delivery. Photos were collab-posted with Coco Gauff’s Instagram.
BTS moment :)
All content captures were shot and edited by me under a quick turnaround for on-the-day posting.
Evergreen Content
Ideated, directed, shot, and edited by me.
Photos taken by me used for rebranding announcement and press release.
Crafting Series
Implemented this craft series as part of Naked Smoothie’s social strategy with all ideas ideated and executed by me.