Carving the vision of a 75 year old brand on social and bringing in nostalgia to reposition Tropicana as the drink that has been on the family’s table since the beginning.
Role
Art Director/ Content Creator
Agency
Dentsu Creative
Team
Andrew Gonzalez / CD
Makena Boling / CW
Kamryn Owens / AD
Jessica Tredota / CC
Skills
Building brand identity
Executing aesthetic montages
Drink making and party setup
Sourcing props
Brand activations
Montages
Ideated, directed, shot, and edited by me.
Drinks
Ideated, directed, shot, and edited by me.